Research shows that digital adverts are more eye catching than traditional printed posters and can be deployed instantly rather than in days or weeks. Over recent years industry research has continually proved the effectiveness of digital advertising and now demonstrates a case for the return on the investment by switching over to digital signage:-

• 80% of brands experienced up to 33% in additional sales through the use of digital signage (Nielson).
• 84% of UK retailers believe digital signage creates significant brand awareness.
• Digital Signage captures 400% more views than static signage (Intel Corp).

There is no denying that print communications have proven their worth in the past. Printed communications have evolved for years, and today digital signage is a part of the evolution to push past the traditional limitations and truly engage with customers. With cloud based solutions offering unparalleled capabilities, the benefits that cloud based digital signage brings to retailers is becoming to hard to resist. As the world around us rapidly embraces digital technology, is it time for the high street retail sector to do the same?

Digital signage gives more freedom and flexibility to retailers, while seamlessly enhancing consumer engagement with your brand. The ability to change content on the fly, schedule and arrange advertising and messages based upon the time of day or by client facial recognition, savvy organizations are starting to make the switch from print ads to digital signage.

The emergence of highly energy efficient HD and 4K digital screen quality yet again strengthens the case for digital signage. Not only do digital screens provide a more vivid and vibrant depth of colour, but they also enable the ability to now play videos and other animated screen content. This has become a marketeers dream as it opens up a whole new world of instant, meaningful, custom communication.

To put it simply, the initial investment of implementing digital signage comes with an impressive ROI. However before you can understand the cost of failing to implement digital signage, it’s important to familiarise yourself with the benefits that come with digital displays. In this series of blogs we will explore the following benefits and advantages of moving from printed posters to digital screens: