It’s a very broad term right?? Essentially it means ‘digital signs’. That’s digital screens used like traditional signs to convey information to an audience at a desired or targeted location. The category of digital signage extends past typical LED displays to include video walls, touch screens, kiosks and even large tablets.
Unlike conventional printed signage, the digital variety can display multimedia content from images and video to streamed media, web pages, social media and animated text. This capability makes digital signage more engaging and eye-catching than its counter-part. Let’s face it people are attracted to bright moving things, it’s the era of which we now live.
The popularity of digital signage is due to various aspects however , first and foremost the ability to push out unlimited to content to any screen anywhere in the world. Users can group content into playlists and allocate different times of the day, week or month for it to play. This makes the technology a widely useful marketing and communication tool.
In order to use Digital Signage effectively there are 3 x crucial elements:
Hardware – The physical screen where the content is pushed to
Content – The multimedia digital content which can display your message
Software – The cloud based solution which connects to the physical screens